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Embracing social media: what role should it play in the overall marketing strategy?
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How can the business benefits of social media be measured effectively?
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Do consumers want to engage with
financial institutions through social media?
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Standing out from the crowd: developing the right messages to ensure that your voice is heard
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Can social media be used to support sales of financial services products?
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The distribution channel of the future? Is this a
viable proposition for financial services?
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